Some Amazing Facts & Figures

Our relationship with the visual photographic image is changing. We are consuming more visual data than at any other time in history.  In fact, the numbers are staggering and we are only now beginning to see the impact of that on developing young minds.

What we can be sure of is that education is one of the best tools we have.

3.5trillion photographs are estimated to have been taken since the first daguerreotype.


estimates of 1.3 trillion of those pictures were taken in 2018 alone. 85% now taken on Smartphones


We now take more photos every 2 minutes than were taken in the entire 18thcentury.

80 million selfies are posted to Instagram everyday

Instagram is exclusively image-driven, and images will crack your mirror.

"You get more explicit and implicit cues of people being happy, rich and successful from a photo than from a status update," says Hanna Krasnovaof Humboldt University Berlin, co-author of the study on Facebook and envy.


"A photo can very powerfully provoke immediate social comparison, and that can trigger feelings of inferiority. You don't envy a news story."

Krasnova'sresearch has led her to define what she calls an "envy spiral" peculiar to social media.


"If you see beautiful photos of your friend on Instagram," she says, "one way to compensate is to self-present with even better photos, and then your friend sees your photos and posts even better photos, and so on. Self-promotion triggers more self-promotion, and the world on social media gets further and further from reality."

Granted, an envy spiral can unspool just as easily on Facebook or Twitter. But for a truly gladiatorial battle of the selfies, Instagram is the only rightful Colosseum

More and more peer reviewed evidence is becoming available about the links with teenage depression and time spent on social media.


Instagram is a major concern in terms of  creating depression and anxiety in teenagers today.

“Pictures are being used for talking. So when you see your children taking a zillion photos of things that you would never take a picture of, it’s because they’re using photographs to talk.”     

Snapchat’schief executive, Evan Spie

Instagram launched in 2010 and currently has almost 1 billion users with over 40 billion images loaded into their data banks. 90% of the demographic is under 35.


“Companies have realised that one photo on the Instagram account of someone with over 100,000 followers is reaching more people directly than any traditional ad campaign,” said US Instagrammer Liz Eswein

The visual image is a powerful and profound form of communication and has been used throughout the ages to move, sway and control the narratives of the time. From religion  in the 15th century, propaganda by governments and advertisers from the 60’s onwards.


And the images and narratives were mainly controlled by a tiny minority.  If we wanted to get our thoughts and feelings out there we would have to pay for print media or television and that simply was beyond most of our means.


Whats changed ? The dawn of the digital age is a Pandora’s Box, with both positive and negatives Influences and narratives at play on a grand scale.  On the one hand the traditional purveyors of the visual narrative have an ever greater reach, but on the other hand the world of visual imagery is now in our hands also.


Today nearly every child is a photographer. Not nessessarily  a good one, but none the less an active image maker and sharer.  This also makes nearly every child a publisher.  If you use social media and post an image, it is legally deemed as a publish image or article.

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